Digital Marketing Foundation course

Know the ABCs of digital marketing with the Digital Marketing Foundation Course at Online Idea Lab.

Are you considering a foundation course in Digital Marketing?

  • If Digital marketing has piqued your interest and you wish to understand it better, then our digital marketing foundation course shall be your guide.
  • If you desire to know the scope of digital marketing and all that it has to offer, before opting for a particular niche, then our digital marketing foundation course will help you make a choice.
  • If self-research on digital marketing has left you confused and lost, do not worry, because the digital marketing foundation course at Online Idea Lab will give you a clear understanding of all its concepts.

Basic internet - Online Idea Lab

Ace the basics at Online Idea Lab

The digital marketing foundation course is specially designed to provide you with an overall understanding of digital marketing without diving too deep into its every aspect. This training will help you get the whole picture of digital marketing before you can choose an area of specialization. The digital marketing foundation course will help you be the jack of all trades before you become the master of one.

Why go for a Digital Marketing Foundation course at Online Idea Lab?

Because we make it easy!

We understand that being new to the domain of digital marketing can be overwhelming. The good news is that the modern marketing concepts aren't as technical and complicated as presented on the internet. With our digital marketing foundation course, our trainers will take you through all the concepts in the utmost simple yet effective way and show you how uncomplicated digital marketing actually is.

Key Highlights of the Course

A comprehensive short-term course: Get acquainted with all the elements of digital marketing and lose the novice tag in a month’s time.

A beginner’s guide to digital marketing: It is a beginner level course and hence will be taught in the simplest and understandable way.

Explore the scope of digital marketing: Take a good view of the sea from the top before you chose a particular spot to dive in deep.

Discover your area of interest: Once you are familiar with the different concepts of digital marketing, you can decide on your area of specialization.

Know what’s in store: If you are an entrepreneur the course will help you chose the best course of action to market your business digitally.

Latest Tools and Technology: The course will educate you on the latest tools and technology prevailing in the digital marketing industry.

The Contents of the Course

  • Digital Marketing Overview
  • Website Planning and Creation
  • Search Engine Optimization
  • Lead generation for business
  • PPC advertising Google Adwords
  • Google Analytics
  • Social Media Marketing
  • Email Marketing
  • Video Marketing
  • Viral Marketing
  • Online display advertising
  • E-commerce marketing
  • Mobile web marketing
  • Content marketing
  • Online reputation management
  • Creating a digital marketing strategy
  • Affiliate Marketing
  • AdSense and Blogging
  • Competitor Analysis

Gear up with the below course prerequisites and set forth on a digital marketing journey.

  • Enthusiasm for digital marketing
  • Commitment towards the course
  • A personal laptop


Will I get career guidance along with the course?

Yes. We would love to discuss your career interests in the digital marketing field and help you make the right choice.


Will I get placement assistance on completion of the course?

Yes. We do give placement assistance but we cannot guarantee you a job since it is a foundation course and has no specialization attached to it.


Can I opt for a weekend batch?

Yes, we do conduct weekend classes.


Have a different query? Talk to our counselor.